Here are a few examples of B2B, B2C, corporate, and non-profit projects that I have led or contributed to:
View Microsoft Partner Marketing as a Service
View Microsoft Azure Digital Natives
View Microsoft Ocean Plastic Mouse
View Veeam Data Compliance
View Microsoft Power BI Embedded
View Microsoft Context IQ
View Leadership Eastside Gala Exhibit
View West Coast Poverty Center (UW) Report
View Northwest Heritage Resources Packaging
About me
I love creating work that engages, inspires, educates, and connects.
My well-rounded experience as a reliable cross-functional collaborator and partner spans 8 years of agency work with global clients and over 10 years creative consultancy for small business brands and non-profits. My expertise includes all aspects of content and communication execution from creative strategy, visual and motion design, service and UX/UI design, digital and print production. I bring strong critical thinking, intellectual curiosity, and adaptability combined with decisive creative leadership to any team.
MY CAPABILITIES
Creative direction and leadership | Project management | Team mentorship and feedback | Visual storytelling | Cross-functional communication | Strategic and conceptual thinking | Graphic design | Motion design | Adobe Creative Suite | Figma and wireframing tools | Typography and layout | Brand strategy and development | Video and photo direction | Emerging digital tech and AI tools | Presentations | Branding | UX/UI | Service design | Multi-channel campaigns | Product and creative workflow | Front-end | Design systems | Communication | Problem-solving | Iterating | Curiosity | Empathy | Ownership | Reason | Innovation | Repair
Connect with me
I'd love to chat with you about projects, collaborations, and opportunities to connect and engage. Let's make it happen!
The Ask
Support Microsoft's top partners in crafting targeted marketing strategies, aligning with business goals, and utilizing Microsoft Solution Plays for differentiation, incorporating provided campaign resources, at an accelerated pace and at scale.
The Answer
The Microsoft Partner Marketing as a Service program (PMaaS), a managed service executed by Indigo Slate, offered marketing advisory, content and execution services to drive joint pipeline for qualified Microsoft partners in APAC, EMEA, and AMER regions. PMaaS offered partners the chance to get 1-on-1 support from a Digital Partner Marketing Advisor, with advisory, content, and execution services.
My role Design and Production Director, resourcing, production management
Team leadership, project management, creative resourcing, creative and production execution, strategy, planning, change management
Established optimized production process to ensure quick delivery of consistently designed assets to cross-functional team partners, including design of global templates for Martech developers and Figma templates for design
Led global project creative team comprised of ACD, art directors, copywriters, QA, and technical writers
Collaborated with project leadership to support revenue targets. $240k/month average billing
Led training of creative resources and cross-functional team members to ensure production alignment
Oversight of successful production of 30+ highly customized marketing campaign assets that leveraged AI tools for content creation, new production processes, and an accelerated timeline
250+ total partner campaigns averaging 20+ unique assets delivered globally between 2023 and 2025
Microsoft Digital Natives
The Ask
Work with the Director of Product Marketing, Digital Natives and Startups on Azure as part of a managed team to create content to support the Digital Natives and startups customer segment field team’s marketing efforts. Execute marketing and GTM strategy with messaging, sales enablement, and support assets to help drive adoption for generative AI apps on Azure.
The Answer
Create a unique visual identity to differentiate program assets from other segments and build out a coordinated suite of assets for GTM efforts.
My role Creative direction, infographic design, long-form layout, presentation design Established creative approach and key visuals for deliverable BOM.
Creative execution of deliverables included: L100 Infographic, L150 Solution Brief, L200 Whitepaper, four pitch decks, two competitive battlecards, and an eBook.
Microsoft Ocean Plastic Mouse
The Ask
Create a compelling story that highlights the value proposition and features of the Microsoft Ocean Plastic Mouse, focusing on the recycling/ocean plastic story. Execute full campaign assets and resources for device retailers to use.
The Answer
Take a step back from the purely technical and humanize the story with analog visuals that pair with device photography to differentiate from other device marketing efforts.
My role Design, illustration, storyboard, voiceover, art direction. I established the the key visuals for full campaign including landing pages, web activations, social posts, emails, and video. Developed storyboard and illustration style for a 1-minute animated launch video in a cut-paper, stop motion style.
Veeam Data Compliance marketing assets
The Ask
Support Veeam prospecting and marketing efforts for data compliance
The Answer
Create a suite of stylized ads, carousels and social, including a 30-second motion spot that highlight resilience, confidence and the tools to keep you confident in the face of data challenges.
My role Design, illustration, storyboard, banner motion
Microsoft Power BI Embedded video
A sizzle video for PowerBI Embedded
The Ask
A sizzle video and UI tour for Power BI Embedded
The Answer
Simplify and snazzify representations of the UI for this sizzle and tour video for Microsoft Power BI embedded to make the ease of use story even easier to visualize.
My role Storyboard, illustrations, design
Microsoft Context IQ campaign
The Ask
Context IQ is an ingredient within M365 that automates tasks and predicts next actions. We created a messaging and positioning framework, a core visual and sizzle video for the roll out campaign.
The Answer
Context IQ is not a standalone product but an element that enables automation, so the core visual needed to be product agnostic but communicate ease and progress. A core visual of flowing lines that can interact, converge and flow was the solution. We expanded the core visual with presentation slides and a rollout video to show the power of Context IQ as a surfacer of your own information within M365, and accelerator and enabler for your work.
My role Design, illustration, storyboard
Leadership Eastside 20th Anniversary Gala exhibit
Creative direction, design
The Ask
How can we celebrate and share the people, projects and milestones of Leadership Eastside's 20 year history at a gala event?
The Answer
Produce a central visual exhibition (45 linear feet!) highlighting LE's history, people, and milestones. We created a flexible, lightweight exhibition of 20 foamcore mounted posters that could be hung from pipe and drape kits and arranged as needed in the event space. With a solid visual system to define the different information types (case studies, milestones, biographies, class rosters, testimonials) and a cohesive layout, guests were guided through the timeline to learn more about the history and impact of Leadership Eastside. Bonus: The exhibit could be shared as a PDF for guests. Additional project support included program layout.
Research organization at the University of Washington.
The Ask
What is the best way to visualize data for a diverse audience of stakeholders from the City of Seattle, the University of Washington, and others?
The Answer
Elevate a complex long-form digital document with information graphics and creative direction to tell the story of the Year One impact of the Seattle Secure Scheduling Ordinance.
My role Report Layout, visual design and infographics
Report and infographics
Long form report layout, infographics, and visual design
Layout detail
Long form report layout, infographics, and visual design
Layout detail
Long form report layout, infographics, and visual design
Northwest Heritage Resources
Non-profit Organization | Print and Package Design
The Ask
Support a heritage non-profit with creative direction and design for digital and print. Northwest Heritage Resources provided access to a wide variety of cultural experiences: concerts, dances, readings, exhibitions, recordings, guidebooks, and more.
The Answer
I worked with this non-profit to design the packaging for their Native American Stories of Washington CD series, featuring recordings of stories and legends told by some of Washington state’s most important Native American tradition bearers. These five projects included multi-panel packaging (traditional, digi-, and ecofriendly cardboard folders), as well as multi-page booklet inserts that featured translations of the texts, photography and photo-composites.
My role Creative direction, art direction, design, layout, print production, posters, packaging.
Virginia Beavert, Tiinmami Timnanaxt
Native American Stories of Washington | CD package design.
Other CDs in the series:
Other projects: Book design and production, poster design, postcards.
Cascade Loop South Guidebook
50 page guidebook with CD
Whidbey Island Guide
CD package with 20 page booklet
