Art on the Green

Non-profit UI/UX & Visual Design.

ArtOnTheGreen.org

Art on the Green is a yearly arts festival in Coeur d'Alene, ID put on by the Citizens' Council for the Arts, a volunteer run non-profit devoted to promoting arts and arts education in the area. The festival is now in its 49th year. All profits from the festival are put back into the community in the form of sponsorships, educational opportunities and support. I have been a volunteer with this organization since I was a child (first job: shucking corn in the corn booth.) The festival was such a success that other festivals have sprung up around this first one to capitalize on its popularity.

The organization has had a website since 1998 (which has undergone multiple refreshes and redesigns) but there has never been an in-depth review of how well the site has been working for its users or for its internal stakeholders. This year we were able to step back and assess the website and associated tools and make some positive changes.

The website (and auxiliary social network) serve several changing purposes throughout the yearly festival cycle.

• Publicity and promotion of the festival and its participating artists
• Artist, entertainment and vendor applications and opportunities
• Volunteer coordination and recruitment
• Year-round mission of promoting arts and arts education in the community.

Process:

• What we did:
• Reviewed existing site
• Interviewed core volunteers/internal users
• Sought feedback from community/external users
• What we learned
• Paths to specific information were difficult to find
• Volunteers spent a lot a time answering queries that shouldn't need personal response
• Messaging of mission and history was inconsistent
• Non-tech savvy volunteers needed to be able to modify site
• Graphics could better reflect the festival environment
• Limited resources ($ and people)
• Site architecture needed to be flexible depending upon what sections need to be primary.
• Social media integration could be improved: blog cross posting to facebook and twitter
• Mailing list signups are important
• What we did
• Eliminated redundancies in content
• Added FAQs for primary sections (Festival- and Application-oriented)
• Devised more clear pathways to core information for site visitors, including call-to-actions.
• Created new illustrations using iconic features of the festival such as the park setting, juried show tent, and festival food.
• Used turn-key web solution (Squarespace) to allow for easy updates by volunteers.
• Integrated third-party solutions for artist application administration (ZAPP), mailing list (MailChimp), and contests (Survey Monkey)
• How did it work?
• Volunteers reported a significant reduction in direct queries
• Signups increased during festival
• The site was easily updated by volunteers with news and publicity information.
• Feedback was easily received via contact forms on website.
• We will continue to build out features and sections on the site
• Blue Sky Org Goals
• A campaign to increase community involvement
• Implement fundraising outside of the three-day festival period
• Create a grant application process
• Festival App

• Date: April 2017
• Client: Citizen's Council for the Arts
• Category: UI/UX, Illustration

Project Name

Sub title

Project Description

| CD package design.

| CD package design.

| CD package design.

| CD package design.

Zillow Group

Presentation Deck Slide Design (internal)

Creative Brief: Design and illustrate presentation deck slides for end-of-year internal team report for the Mortgage group.

The team wanted to demonstrate some metrics in a fun and engaging way that went above and beyond charts and text. The final designs included simple flat style illustrations with texture and had room for the internal team to add proprietary data.

Tools: Sketch, pencil and paper.

• Date: November 2017
• Client: Zillow Group
• Category: Design, Illustration

Motion

Animation, flipbooks, and other moving images

Below are some bumpers and other animations.

Reading Snow Person animated gif for The Seattle Review of Books
digital, Photoshop animation

Jet Pack Robot animated gif
gouache on paper, Photoshop animation

The Witch animated gif
digital illustration, Photoshop animation

Birds + Bees + Kids Flipbook
pen and ink, flipbook

Explainer excerpt "Banks"
After Effects

Explainer excerpt "Banks"
After Effects

Small and Silly Gifs

Birds + Bees + Kids

Take the sting out of talking to your kids about the birds and bees. Website development, book design, identity and more.

Amy Lang's sex education consulting business teaches parents how to tackle this challenging subject with confidence. Throughout the many years I worked with Amy and her evolving brand, we strove to create engaging material for her one-on-one consulting and institutional workshop programs. Projects included online Q&As, printed handbooks and guides, videos, dvd packaging, postcards, pamphlets, and more.

Birds + Bees + Kids Logo
identity

BBK Website
web design

Birds + Bees + Kids Guide
book design

Birds + Bees + Kids Ask Anything Journal
book design

Birds + Bees + Kids Ask Anything Journal Flipbook
animation

Birds + Bees + Kids Packaging and collateral
print

Project NEON

Website development using Movable Type for this harm reduction website. This website is geared towards M4M who use methamphetamine. This site is for people 18 years and older and is NSFW. ProjectNeon.org

Project NEON needed a robust CMS driven website that they could easily edit and update. At the time Movable Type was the best solution for their goals and budget. The backend of this site uses multiple blog installations to handle the different templates needed. For this project with I worked with SCS educators, the King County HIV/AIDS program, and peer counselors to develop the content strategy for the website. My design and dev duties included creating custom HTML and stylesheets, graphics, and icon design. The visual design has changed a few times over the years, with the aesthetic evolving from DIY/zine to slightly more polished but still funky to appeal to the very specific audience.

Project NEON Website

ICON design

A peek at the backend

A Flash game for the "Tweakroom"

Medieval Women's Choir

Non-profit Organization | Print and Package Design

For over 25 years, the Medieval Women's Choir has been one of the only non-professional choirs in the United States to specialize in medieval repertoire. Each year, they perform three concerts, sharing medieval jewish sephardic music, the music of St. Hildegard of Bingen, and more with their audience and core subscribers. In the ten years that I have worked with the choir, we've collaborated on CDs, brochures, postcards, programs and advertising for this musical non-profit.

Season Postcard 2017
postcard design

River of Red
CD package design

Season Postcard Series
postcard design

25th Anniversary Brochure
brochure print design

Northwest Heritage Resources

Non-profit Organization | Print and Package Design

Northwest Heritage Resources endeavors to provide access to a wide variety of cultural experiences: concerts, dances, readings, exhibitions, recordings, guidebooks, and more. I worked with this non-profit to design the packaging for their Native American Stories of Washington CD series, featuring recordings of stories and legends told by some of Washington state’s most important Native American tradition bearers. These five projects included multi-panel packaging (traditional, digi-, and ecofriendly cardboard folders), as well as multi-page booklet inserts that featured translations of the texts, photography and photo-composites.

Virginia Beavert, Tiinmami Timnanaxt
Native American Stories of Washington | CD package design.

Other CDs in the series:

Other projects: Book design and production, poster design, postcards.

Cascade Loop South Guidebook
50 page guidebook with CD

Whidbey Island Guide
CD package with 20 page booklet

Whidbey Island Guide
Interior booklet detail

St. John's Wellchild

Non-profit Organization | Illustration | Art Direction by Reyes Melendez

St. John's Wellchild is a non-profit community health center that serves families and individuals in South and Central Los Angeles. Their mission is to "eliminate health disparities and foster community well-being by providing and promoting the highest quality care in South Los Angeles." The creative brief from AD Reyes Melendez specified friendly artwork that would represent the people that St. John's serves, with a focus on the vibrancy of the neighborhoods, diversity of age, economics, and gender identity.

Toolkit: pencil, paper, digital (Photoshop)

Annual Report Tearsheet
Wrap cover, interior pages and map..

Process Sketches
Wrapcover composition explorations

Neighbors
Interior full page illustration

Seattle Review of Books

Online Publication

The Seattle Review of Books is an online publication devoted to books, reading, and all things literary. These portrait illustrations are part of my weekly column, Portrait Gallery

Toolkit: pencil, paper, gouache

Sherman Alexie

Judy Blume

Maged Zaher

Octavia Butler

EJ Koh

Ivar Haglund

Patti Smith

Nancy Pearl

Harriet Powers

Robot of the Month

Print Subscription Club

The Robot of the Month Club was a print club that ran from January 2008 through December 2013 and featured 72 original images of robots. Each month I would paint a new robot image to be printed on watercolor paper and shipped to my subscribers. At its peak I had over 30 subscribers worldwide, shipping to North America, Europe, and Australia. Here are a few of my favorites.

Toolkit: pencil, paper, gouache

Instructional & Education

Print and Packaging

For this print design and production project I worked with the art director and educational designer to create the multi-page handbooks, guides, CD and DVD packaging and more to support this corporate video training series, basing the look and feel on the graphics and titles created by the motion designer.

Client: Media Partners, Inc.
Toolkit: InDesign, Photoshop

Pocket Cards
Two-sided plastic pocket cards..

How Was Your Day DVD
Disc label, wrap cover..

Leader's Guide
48-page instruction manual (digital)..

Employee Handbook
36-page printed employee handbook. 5.5" x 8.5".

Catalyst Kitchens

Visual Design

The Catalyst Kitchens team needed some graphics for their member-facing website. This year they will be producing six educational content sections to support their mission as "a team of social impact entrepreneurs who are committed to breaking the cycle of joblessness, poverty, and hunger." With a consistent look and feel, the visual design of these graphics will help subscribing member organizations easily identify educational and support content.

Toolkit: digital, SketchApp

• Date: December 2017
• Client: Catalyst Kitchens
• Category: Visual Design, Illustration

Microsoft Azure / Indigo Slate

Visual design & production design

Expanded brand and product line with design and layout for e-books, infographics and white papers for the Microsoft Azure brand. Maintained strict brand fidelity with clean and modern layout.

Toolkit: InDesign, Illustrator

Infographic
Microsoft Azure Regulated Industries Infographic and white paper

E-book layout
Microsoft Azure e-book layout

• Date: June 2018
• Client: Microsoft Azure / Indigo Slate
• Category: Visual Design, Illustration

West Coast Poverty Center/University of Washington

Report Layout, visual design and infographics

Created information graphics and designed layout for multi-page report for presentation to the City of Seattle and stakeholders for this university research group.

Toolkit: InDesign, Photoshop, Illustrator

Report and infographics
Long form report layout, infographics, and visual design

Layout detail
Long form report layout, infographics, and visual design

Layout detail
Long form report layout, infographics, and visual design

• Date: March 2018
• Client: West Coast Poverty Center
• Category: Visual Design, layout, infographics

Copacino + Fujikado

Premera, Holland America, Seattle Children's

Designed and prepared production files for out-of-home advertising (billboards, transit, digital boards, posters), animated and static banner ads, print advertising (magazine and newsprint), and presentation design for major brands (cruise, healthcare, and sports.)

Toolkit: InDesign, Photoshop, Illustrator, PowerPoint

Holland America
Print and digital advertising

Seattle Children's
Print advertising, out-of-home, environmental production design

Premera
Out of home production design

• Date: February 2018
• Client: Copacino + Fujikado
• Category: Production design

Eighteen

subtitle

description

Toolkit: pencil, paper, gouache

• Date: December 2017
• Client:
• Category: Visual Design, Illustration